Plasma E_Chai
video, sound, objects, digital prints, 2004 Description:
A concept revealing the home-made tea with supposedly superb effects. The intention behind creation of these pieces is a parody of current trends which are out to tell us the "right way", new ideologies/philosophies, religious remixes preaching a return to the origin, essential and organic. The concept is inspired by stereotypes used for advertising of teas, food supplements and natural physiological and psychological enhancers, so called psycho-stimulants that function instantly. The videos are literally advertising clips presenting new product from the Plasma series, They are inspired by softwares for generation of relaxing and meditative sounds and softwares for hypnosis and autohypnosis. The exact rhythm, the impact of colors on brain combined with sound events, according to the authors of the method, surely work.
Creative Commons 2.5 License
last updated 29.11.2006
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